Welcome to the next chapter of Bravo's hit Vanderpump Rules. The Valley features three of Vanderpump Rules most notorious cast along with their close friends living the suburban life outside of the limelight of West Hollywood. Trading bottle service for baby bottles they find new drama in raising children, managing relationships and learning that just because you are a grown up doesn't mean you have GROWN UP.
We leaned into the built in fan base of Vanderpump Rules as well as the fun and the drama. The Valley became the highest rated Bravo premiere in almost 10 years and was the #2 Bravo show on Peacock, only behind Vanderpump Rules.
CREATIVE PARTNERS: Bret McMichael, Jeffery Dunaj, Landon Stahmer, William Wofritcher, Tom Sutch, April Hartstein,Glen Richardson, Jesus Campos, Fresh Cut, MOT
HEY NEIGHBOR
Concept piece featuring the cast taking on mundane tasks in their own EXTRA and AWESOME way. This spot generated massive buzz and was ultimately used as the opening to the show itself.
TRAILER
The first real look at the season we excited the audience with familiar faces but ALL NEW drama.
GETTING TO KNOW YOUR NEW NEIGHBORS
A piece used as a DVR trick as a way of introduce the talent to the Vanderpump audience.
KEYART
Mirroring the teaser spot, we used a bright visual palette along with fun playful props to make it feel as though we are catching these friends in the moment at an extravagant but relatable block party.
KEYART
CUSTOM NEXT ONS
Knowing the Vanderpump Rules lead-in was incredibly important, we shot custom spots that aired right before the show. These featured The Valley's Vanderpump alums as they commented on the drama happening on the Vanderpump Rules and reminding viewers to stick around for the premiere of their NEW show.
Bright yellow and fun animations were used to help contrast this show from the deep purple of our Vanderpump Rules packaging. Telling the story that the drama of Vanderpump was in the evening at the clubs, while the drama of The Valley was during the daytime at brunch and babyshowers. We also used aerial drone shots of the Valley as a way of helping to explain to the broad audience what and where the actual Valley is located.
GRAPHICS
BLOCK PARTY COMBO SPOT
A promo encouraging appointment viewing for this Tuesday night block of Vanderpump Rules and The Valley.
FOMO SPOT
Critics spot using quotes to help tell viewers a little about the show as well as how they need to watch NOW.
OUT OF HOME CREATIVE
Targeting the actual Valley as a marketing opportunity we created custom signage and graphics letting Valley occupants know that Bravo is about to invade their area as only Bravo knows how.
SOCIAL
