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The Head and Shoulders 100 Campaign was about ALWAYS keeping things 100, 100% of the time. That included keeping your hair 100% dandruff free. Targeting a diverse audience we had WWE Superstars the Street Profits present the Head and Shoulders message using a variety of setups, all feeling authentic to the WWE as well as keeping with the swagger of their characters.
This was shot in the summer 2020 with all the challenges and limitations of covid protocols being worked into the creative.
CREATIVE PARTNERS: Patrick Trettenero, Masha Paul, Daniella Decca, Mike Pinho, Cannonball, WWE, P&G
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