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Seeing a massive crossover audience opportunity with Nascar and WWE fans we wrote, directed and produced a short form documentary seeing WWE Superstar AJ Styles and NASCAR racer Corey LaJoie as they learned about each others worlds. We dialed in on the obvious and hidden similarities of the sports with both talent reflecting on injures, competition, family and fans. What resulted was huge social fan engagement and interest boosts for both WWE Raw and NASCAR's Race For The Championship.
CREATIVE PARTNERS: Veronica Cepero, Danny Sklar, Kate Walter, Always Outdoors, NBC Sports, NASCAR, WWE
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