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WWE and Hollywoods "IT" couple has a lot on their plate. From Dancing with the Stars to WWE Superstars...and lets not forget TWO TODDLERS. This Campaign leaned heavily into WWE audience retention as well as reaching fans of DWTS and famous reality.
CREATIVE PARTNERS: Veronica Cepero, Yosuke Murakami, Lisa Fleming, Jon Weiner, Mitchell Cameron, Laura Miller, Blackspot
Airing on WWE RAW in order to captalize on Maryse's actual return to the ring and the promise of documenting that story and more.
TEASER
While one was aimed at the WWE audience and the other at the reality/Dancing with the Stars audience, Both showcase the fun and family that is the heart of the show.
TRAILERS
Building off the USA Brand packaging we added elements of the shows style with luxury brand-looking backgrounds and bedazzled type.
GRAPHIC SYSTEM
Longer form content for fans of the show focusing on Mike and Maryse as a relatable couple and parents.
DIGITAL PIECES
Taking advangtage of Mike and Mayrse's fan following as WWE Superstars by pushing out moments, secondary art and much more. Also collaborating with USA, WWE and Mike and Maryse's personal handles.
SOCIAL
CONTACT
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