FDA's non vaping campaign revolved around teens coming to the self realization that vaping has just as many hidden chemicals as cigarettes. Using WWE Superstar Bianca Belair, we shot a simple yet effective spot about the dangers of vaping.

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This commercial was shot in the summer of 2020 using creative tricks and framing to make sure talent and crew remained six feet apart at all times. FDA and WWE were thrilled with the result of the creative as well as our attention to safety and adapting to the continuous challenges of filming during a pandemic.