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From the minds of Blake Shelton and Carson Daly comes a show where celebrities let loose playing over-the-top bars games. Our marketing campaign mirrored the outrageous party, leaning heavily into the well-known talent and insane visuals of the show which paid off in the biggest premiere on the USA network in years.
CREATIVE PARTNERS: Veronica Cepero, Stan Rapaport, Yosuke Murakami, Liza Bruno, Lisa Fleming, Jon Weiner, Elle Nussbaum, Mitchell Cameron, Kynthia Diaz-Gonzalez, Fresh Cut, Hudson Gray, AndCo,
PRESS RELEASE
Two minute trailer which was released with the press announcement that clearly stated what Barmageddon is and why you NEED to watch it.
Play Video
PIRATE CARSON
Social piece showcasing the origin of how Blake came up with the idea for Barmageddon.
COCKTAIL
Using the key selling points of the show, we made them the ingredience for the the perfect cocktail to have a DAMN GOOD TIME!
GAMES
Looking to the engage with with the game show audience we used this spot to show that the only thing crazier than the games on Barmageddon are their names.
THE JOKE
A twist on the age old bar joke, we use this spot to lean into the fun and loose nature of the show aiming to tap into audiences who love to see celebrities having fun and being their true selves.
WWE WRAPS
With Monday Night RAW as the lead in, we covered premiere night with custom content of Blake and Carson speaking directly to the WWE audience telling them why they needed to stick around for Barmageddon.
Knowing our talent was a main driver for viewership we put Blake, Carson and Nikki front and center in all art. We viewed digital and print as a system of elements allowing us to add, remove and shift based on the media placement and audience.
KEYART
BEHIND THE BAR
BTS piece telling the story of the shows production and how the fun vibe of the show was real and not fabricated.
THE VOICE
Knowing a HUGE audience for Blake and Carson has already been established on The Voice we made sure to find ways to integrate Barmageddon into the show.
THE TODAY SHOW
Taking advantage of Carson presence on the TODAY show we collaborated to make a full explainer piece.
Pulling the elements of the games, Nashville and bar iconography we created an in-your-face world of insanity with bold neon messaging.
GRAPHIC SYSTEM
SOICAL
With millions of pre-exsisting fans spanning all the talents personal accounts, we went all in on social media efforts. Collaborating with Blake, Nikki and Carson we made sure we were speaking directly to their personal fans as well as flooding weekly guest accounts with content.
Aiming to show press and infuencers a night they would never forget we took over Blake's bar Ole Red in Nashville and turned it into actual Barmageddon. Guests played the games from the show, drank signature cocktails and were treated to a live concert that was streamed across all talent social handles.
PREMIERE-A-GEDDON
CONTACT
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